Posted on 08/28/2019 by guidetocamera
RF15-35mm F2.8 L IS USM and RF24-70mm F2.8 L IS USM Lenses Further Cement the Company’s Commitment to the EOS R Full-Frame Mirrorless Camera System
MELVILLE, N.Y., August 28, 2019 – The time has come and the wave of momentous advancements in the world of the EOS R full-frame mirrorless camera system continues as Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the introduction of the RF15-35mm F2.8 L IS USM and RF24-70mm F2.8 L IS USM lenses. With their large, bright F2.8 aperture, a zoom range that covers a wide range of shooting scenes and image stabilization (IS), as well as Nano USM – these lenses are sure to become workhorse lenses for professional and advanced amateur photographers.
“As the emergence of mirrorless cameras continue accelerating the market and with Canon’s deeply rooted heritage in optics, we are excited to expand the lens offerings and acquiesce the needs of EOS R users,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “The technical improvements and features within these new RF lenses are needed to drive the market forward.”
As Canon’s first F2.8 wide zoom lens equipped with IS for full-frame with a CIPA standard of five stops, the RF15-35mm F2.8 L IS USM lens is furnished with edge-to-edge sharpness throughout the zoom range to capture clear images with high image clarity from the center of the image throughout the entire focal range. Speaking of focal range, the RF15-35mm is an ultra wide range that allows for broader photographic expression with more emphasis on perspective. Other components include:
Created for a wide range of shooting scenarios from street scene snapshots to movie shooting, the RF24-70mm F2.8 L IS USM lens remains portable while equipped with IS. Other components include:
In addition, a new, free downloadable firmware update will be released in late September for the EOS R system. Those interested can download the update for their respective system via the EOS R and EOS RP support pages. The update will improve three main functions:
The firmware update aims to add detection of the subject’s eye when the subject is at a distance, improve overall AF frame tracking for moving subjects, as well as improve initial subject recognition and start tracking when subjects are at a distance.
The Canon RF15-35mm F2.8 L IS USM and RF24-70mm F2.8 L IS USM lenses are both scheduled to be available in late September 2019 for an estimated retail price of $2,299.00* each. To complete the trinity of F2.8 lenses, the RF70-200mm F2.8 L IS USM lens is scheduled to be shipping within the second half of 2019 – stay tuned! For additional information, please visit, usa.canon.com.
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