The Latest Announcements

Fujifilm X-T30 Firmware Update Version 1.01 Released

Fujifilm X-T30 Firmware Update Version 1.01 Released

Announcements

Fujifilm released firmware update ver. 1.01 for Fujifilm X-T30 mirrorless camera. The mid-range APS-c sensor mirrorless camera designed for both stills and video offers the same 26.1MP X-Trans sensor and X-Processor 4 Quad Core-CPU found in the

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Canon EOS R Firmware Ver.1.2.0 Now Available To Download

Canon EOS R Firmware Ver.1.2.0 Now Available To Download

Announcements

The firmware update (ver. 1.2.0) for the Canon EOS R is now 

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ZY Optics Introduces Mitakon Speedmaster 50mm F/0.95 Mark III Lens

ZY Optics Introduces Mitakon Speedmaster 50mm F/0.95 Mark III Lens

Announcements

Zhongyi Optics (ZY Optics) has released version three of the Mitakon Speedmaster 50mm f/0.95 lens for full frame Sony E, Nikon Z and Canon RF cameras.Offering a natural 50mm perspective along with an ultra-fast f/0.95 maximum aperture, the Mitakon 50mm f/0.95 is a compact prime characterised by its bright f/0.95 aperture to suit working in low-light conditions. It also affords a great degree of control over depth-of-field for isolating subjects from the background and produc

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ThinkTank launches PhotoCross 15 Backpack Delivers Protection and Comfort

ThinkTank launches PhotoCross 15 Backpack Delivers Protection and Comfort

Announcements

Think Tank Photo has introduced the MindShift PhotoCross 15 backpack. Built to withstand the elements, the new backpack fits an ungripped dSLR, three to five lenses, including a 70-200mm f2.8 atta

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Notice about compatibility for Canon EOS RP with Tamron lenses for Canon mount

Notice about compatibility for Canon EOS RP with Tamron lenses for Canon mount

Announcements

Dear users and potential purchasers of Tamron interchangeable lenses.Thank you for using Tamron products and for your continuous support.

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2019 World Press Photo Contest Winners

2019 World Press Photo Contest Winners

Announcements

The results of the 62nd annual World Press Photo Contest and the 9th annual World Press Photo Digital Storytelling Contest have been announced with John Moore's image titled 'Crying Girl on the Border' taking the top ac

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Fujifilm X-T3 Camera Body Firmware Update Ver.3.00

Fujifilm X-T3 Camera Body Firmware Update Ver.3.00

Announcements

Fujifilm has released a new firmware update for the Fujifilm X-T3 mirrorless camera

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NEW HUAWEI P30 LITE FEATURES AN AI TRIPLE LENS CAMERA WITH ULTRA WIDE-ANGLE LENS

NEW HUAWEI P30 LITE FEATURES AN AI TRIPLE LENS CAMERA WITH ULTRA WIDE-ANGLE LENS

Announcements

Latest addition to the new HUAWEI P30 Series features a 48MP AI triple camera to deliver a flagship experience at an affordable priceLondon, UK – 15TH April 2019 – Huawei, the global technology leader, has today announced the new HUAWEI P30 lite, the latest addition to the HUAWEI P30 S

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Nissin i600 Flash Announced

Nissin i600 Flash Announced

Announcements

The new Nissin i600 flash announced. 

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Panasonic G95 Camera Announced with 5-Axis Dual IS and 4K

Panasonic G95 Camera Announced with 5-Axis Dual IS and 4K

Announcements

LUMIX G95 Featuring 5-Axis Dual I.S. 2 and 4K Video TechnologyNewark, NJ (April 5, 2019) – Panasonic is pleased to introduce a rugged-design Digital Single Lens Mirrorless camera, the LUMIX G95, that features high mobility for field use and a host of functions and technologies for both photo and video.The camera's high-picture quality and 20.3-megapixel Digital Live MOS Sensor without low-pass filter attain maximum performance with both lens and Venus Engine to render n

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Sigma Announce 11 L-Mount Lenses and MC-21 SA/EF Mount Converter

Sigma Announce 11 L-Mount Lenses and MC-21 SA/EF Mount Converter

Announcements

Sigma Announces Art Prime Lenses in L-Mount & Mount Converter MC-21The new products include 11 Art prime lenses for

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Leica SL and CL Firmware Updates Add L-Mount Lens Compatibility

Leica SL and CL Firmware Updates Add L-Mount Lens Compatibility

Announcements

Leica have issued new firmware updates for the Leica SL  (

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Nikon Celebrates Four TIPA World Award 2019 Wins

Nikon Celebrates Four TIPA World Award 2019 Wins

Announcements

Nikon has been awarded four 2019 Technical Image Press Association (TIPA) World Awards for the Nikon D3500, Z 6, Z 7 and Nikkor Z 14-30mm f/4 S lens.The Nikon D3500 won ‘Best DSLR Camera’

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Canon EOS Rebel SL3 Camera Officially Anonunced

Canon EOS Rebel SL3 Camera Officially Anonunced

Announcements

Empowering Users with an Easy Way to Express Themselves, the New Camera Delivers Stunning Photos and 4K Videos in a Lightweight Body

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SAMYANG Releases 3 New Lenses for Nikon AF 85mm F1.4 F plus MF 14mm F2.8 Z and MF 85mm F1.4 Z

SAMYANG Releases 3 New Lenses for Nikon AF 85mm F1.4 F plus MF 14mm F2.8 Z and MF 85mm F1.4 Z

Announcements

Samyang Optics announces the release of three more new lenses as part of its 2019 “Spring Collection”: One auto-focus lens designed for the Nikon F mount (AF 85mm F1.4 F) and two manual-focus lenses for the new Nikon Z mount (MF 14mm F2.8 Z and MF 85mm F1.4 Z.).Meeting users’ needs and latest trendsSamy

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New Firmware Update for Sony a7 III and Sony a7R III Boosts Eye AF Capabilities and Adds Interval Shooting for Time Lapse

New Firmware Update for Sony a7 III and Sony a7R III Boosts Eye AF Capabilities and Adds Interval Shooting for Time Lapse

Announcements

Sony’s acclaimed a7 III and a7R III mirrorless cameras have received an exciting firmware update—Software Version 3.0— that enhances Real-time Eye AF performance and adds Real-time Animal Eye AF and interval shooting for time lapse.

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Sony Announces New Ultra-tough, High-speed External SSD Drives

Sony Announces New Ultra-tough, High-speed External SSD Drives

Announcements

Sony announced two new external SSD drives, the high-performance SL-M series and the standard compact SL-C series. These external SSD drives boast ultra-toughness, high-speed, hardware encryption and new utility software features aimed at photographers and videographers providing them the peace of mind to know that their data is safe even in challenging environments. The SL-M and SL-C’s high speeds enable quicker workflow when processing, editing, duplicating and storing data.

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Blackmagic Design Announces New Blackmagic Pocket Camera Battery Grip

Blackmagic Design Announces New Blackmagic Pocket Camera Battery Grip

Announcements

New camera grip attaches to any Blackmagic Pocket Cinema Camera 4K and holds 2 L-Series batteries for over 2 hours of non-stop shootingNAB 2019, Las Vegas, USA - Monday, April 8, 2019 - Blackmagic Design today announced Blackmagic Pocket Battery Grip, a new battery adapter that features a slide out tray designed to hold two L-series batteries. This allows customers to power external flash disks or run the camera for over 2 hours of record time before charging. Blackmagic Pocket Camera Battery Grip will be available in August from Blackmagic Design resellers worldwide for US$245.

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Pilot Era is World's First Real All-In-One 8K 360° VR Camera

Pilot Era is World's First Real All-In-One 8K 360° VR Camera

Announcements

The World's First Real All-In-One 8K 360° VR Camera Launching Soon On Indiegogo!Pisofttech is now ready to launch the Pilot Era, a professional 8K 360° VR camera on Indiegogo. With innovative all-in-one solution such as touch screen, operating system and powerful 8K video in-camera stitching, it can bring revolutionary VR content creation experience!

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LIGHT IN WEIGHT, HEAVY IN FEATURES: INTRODUCING THE EOS REBEL SL3 COMPACT DIGITAL SLR CAMERA

LIGHT IN WEIGHT, HEAVY IN FEATURES: INTRODUCING THE EOS REBEL SL3 COMPACT DIGITAL SLR CAMERA

Announcements

Empowering Users with an Easy Way to Express Themselves, the New Camera Delivers Stunning Photos and 4K Videos in a Lightweight BodyMELVILLE, N.Y., April 10, 2019 – Combining ease-of-use with high-image quality, Canon U.S.A., Inc., a leader in digital imaging solutions, today unveiled the EOS Rebel SL3 DSLR camera, the smallest and lightest product within the current EOS lineup. Weighing just 15.84 oz1, the EOS Rebel SL3 offers u

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Nikon Brings Powerful Cinematic Solutions to NAB® 2019 With Z Series Cameras and MRMC Broadcast Automation

Nikon Brings Powerful Cinematic Solutions to NAB® 2019 With Z Series Cameras and MRMC Broadcast Automation

Announcements

Visit Nikon’s Booth to See the Incredibly Capable Full-Frame Mirrorless Nikon Z System, Experience the Latest Robotic Camera and Broadcast Solutions from MRMC and Hear from Renowned Creators LAS VEGAS – NAB BOOTH #C6019 – At NAB 2019, imaging leader Nikon is making a statement that they are more committed than ever to professional video production and content creators. Nikon will be showcasing their latest video innovations, including the powerfully cinematic Z Series of full-frame mirrorless cameras and NIKKOR Z lenses, the new Nikon Z 6 Filmmaker’s K

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Atomos ​Shogun 7 is the Ultimate Monitor, Recorder and Switcher

Atomos ​Shogun 7 is the Ultimate Monitor, Recorder and Switcher

Announcements

Stunning 7-inch 1,500nit HDR touchscreen with 1,000,000:1 contrast ratio, ProRes RAW recording and real-time Dolby Vision output.MELBOURNE, Vic – 4 April, 2019: The new Atomos Shogun 7 is the ultimate 7-inch HDR monitor, recorder and switcher. Precision-engineered for the film and video professional, it uses the very latest video technologies available. Shogun 7 features a truly ground-breaking HDR screen - the best of any production monitor in the wo

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Panasonic Lumix G 14-140mm F3.5-5.6 Telephoto Zoom Lens for Micro Four Thirds System Undergoes Update

Panasonic Lumix G 14-140mm F3.5-5.6 Telephoto Zoom Lens for Micro Four Thirds System Undergoes Update

Announcements

LUMIX G VARIO 14-140mm* / F3.5-5.6 II ASPH. / POWER O.I.S. (H-FSA14140) Featuring a Splash/Dust-Resistant Rugged Design*35mm camera equi

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Laowa OOOM 25-100 t/2.9 and 12mm t/2.9 Zero-D will make their North America debut in NAB Las Vegas

Laowa OOOM 25-100 t/2.9 and 12mm t/2.9 Zero-D will make their North America debut in NAB Las Vegas

Announcements

Venus Optics, the camera lenses manufacturer who had previously launched a number of unique Laowa camera lenses, is proud to display the new prototypes of Laowa OOOM 25-100mm t/2.9 and 12mm t/2.9 Zero-D in NAB Las Vegas show (Booth#C11738) and its the first time in America.Laowa OOOM 25-100 t/2.9 CineLaowa OOOM 25-100 t/2.9 Cine is a high quality cinematic zoom lenses dedicated for PL/EF cameras with Super35-sized sensors. The name “OOOM” stands for “Out Of Our Minds” which properly describes our ideology of designing lenses. Unlike some other cine zooms in the market, the OOOM 25-100mm

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Venus Optics unveil the new Micro Four Thirds variant for Laowa 9mm f/2.8 Zero-D

Venus Optics unveil the new Micro Four Thirds variant for Laowa 9mm f/2.8 Zero-D

Announcements

Featuring a 100-degree field of view and close-to-zero distortion & affordable pricing, Laowa 9mm f/2.8 Zero-D is a perfect lens for videography.Anhui China, 3 Apr 2019 – Venus Optics, the camera lenses manufacturer who had previously launched a number of unique Laowa camera lenses, is proud to introduce the new Micro Four Thirds (M43) variant of the Laowa 9mm f/2.8 Zero-D lens. The new 9mm f/2.8 Zero-D lens provides a more natural perspective for videography purposes.Similar to the Laowa

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Sharp Joins in the Micro Four Thirds System Standard Group

Sharp Joins in the Micro Four Thirds System Standard Group

Announcements

Olympus Corporation and Panasonic Corporation jointly announced the Micro Four Thirds System standard in 2008 and have since been working together to promote the standard. We are pleased to announce that Sharp Corporation has recently declaredtheir support for the Micro Four Thirds System standard and will be introducing products compliant with the standard.

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Best Photo Gear of 2019 : TIPA Awards

Best Photo Gear of 2019 : TIPA Awards

Announcements

Besst photo gear of 2019 according to the TIPA World Awards. The Technical Imaging Press Association (TIPA) has announced the winners of its 2019 awards honoring the best products in the photography industry in 2019.Founded in 1991, TI

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Adobe Camera RAW and Lightroom 8.2.1

Adobe Camera RAW and Lightroom 8.2.1

Announcements

Adobe has released a minor update to both Lightroom CC (2.2.1), Lightroom Classic (8.2.1) and Lightroom Mobile (4.2.1 for iOS, iPad & Android) to include support for some new cameras. The list is:Canon

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Canon launches First Set of PL-Mount Cinema Prime Lenses

Canon launches First Set of PL-Mount Cinema Prime Lenses

Announcements

The Company’s First Set of PL-Mount Cinema Prime Lenses Merge the Art and Science of CinematographyMELVILLE, N.Y., April 3, 2019 – Covering the core range of focal lengths that cinema professionals desire, Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to announce the company’s first set of seven cinema prime PL-Mount lenses, aptly named Sumire Prime. Pronounced“Soo-mee-ray,” the word is of Japanese origin and is ass

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Sigma Announces Pricing & Availability for Sigma Mount Converter MC-21

Sigma Announces Pricing & Availability for Sigma Mount Converter MC-21

Announcements

Available in April 2019, the new accessory ensures compatibility of the Sigma lenses in EF and SA mounts with the L-Mount camera systemsRonkonkoma, NY – March 29, 2019 – Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessory manufacturer, today announced pricing and availability for the new Sigma Mount Converter MC-21, offering photographers a wider range of lens opti

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Four New Canon XA Professional Camcorders Feature 4K 30p High-Quality Recording XA55, XA50, XA45 and XA40 Camcorders Deliver Crisp 4K Imagery in Compact Bodies at Affordable Price Points

Four New Canon XA Professional Camcorders Feature 4K 30p High-Quality Recording XA55, XA50, XA45 and XA40 Camcorders Deliver Crisp 4K Imagery in Compact Bodies at Affordable Price Points

Announcements

Meeting videographer needs for a variety of applications, Canon U.S.A. Inc., a leader in digital imaging solutions, today announced four new additions to the lineup of XA Series professional camcorders, the XA55, XA50, XA45 and XA40. These four camcorders are the first in the series to feature 4K 30p recording. They also include a detachable XLR handle and the XA55 and XA45 each feature an HD-SDI terminal. In addition, the company has announced the Canon VIXIA HF G60 4K UHD camcorder, a budget-friendly, compact-and-lightweight camcorder.“Often spending their days and nights working in fast-paced environments, videographers need a camcorder that

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